Chipotle Celebrates Friday the 13th with Flash Tattoos and BOGO Deal Inspired by Fan Memes
NEWPORT BEACH, Calif., June 11, 2025 /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) is turning up the ink for Friday the 13th with a limited-edition release of 13 temporary flash tattoos inspired by the brand’s most iconic elements—and the internet-famous meme “tatted like a Chipotle bag.” On Friday, June 13, from 3:00–4:00 p.m. local time, fans can score a BUY-ONE-GET-ONE (BOGO) entrée in-store simply by showing off any tattoo—real, temporary, or drawn on.
In celebration of tattoo culture’s biggest day of the year, 13 select Chipotle locations will give away exclusive tattoo sheets featuring Chipotle-inspired art: real ingredients, the black fork, the classic water cup, and the fan-favorite “Chipotle is my life” slogan. These flash sheets will be available with in-restaurant entrée purchases during the 3:00–4:00 p.m. window while supplies last.
Locations offering free tattoo sheets include:
Atlanta, Austin, Chicago, Columbus, Denver, La Jolla, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Portland, San Francisco, and Scottsdale.
The phrase “tatted like a Chipotle bag” took off after a viral comparison between a halftime performer’s tattoos and Chipotle’s signature brown bag art during the 2019 Big Game. Since then, the meme has grown into a symbol of bold fandom, inspiring both memes and real-life tattoos.
“On a day when tattoos take center stage, we’re celebrating our most devoted fans with designs they can wear proudly—permanently or just for fun,” said Stephanie Perdue, Vice President of Brand Marketing at Chipotle. “This drop is about community, creativity, and giving fans a little something extra—literally.”
How to Get In On It:
- BOGO Deal: Show any tattoo—permanent, temporary, or drawn on—at any U.S. Chipotle location on Friday, June 13, from 3:00–4:00 p.m. local time to redeem the BOGO offer (in-store only).
- Tattoo Sheet Giveaway: Available at select locations with in-store entrée purchases during the same one-hour window, while supplies last.
This promo continues Chipotle’s trend of co-creating with fans. Past examples include the viral Car Napkin Holder and the Extra Fork Collection. The brand continues to fuse pop culture with purpose, making memorable moments for its community.
