Amazon Supercharges Prime Day 2025 with LeBron James, Early Deals, and a Four-Day Sale
Get ready for unbeatable savings on top brands like Away luggage, Sony, Dyson, and Unwell Hydration—plus exciting new offers, early access deals, and a celebrity boost from NBA icon LeBron James.
Amazon is taking its biggest sale of the year to new heights. Prime Day 2025 will now span four full days, running from Tuesday, July 8 at 12:01 a.m. PT through Friday, July 11, the longest Prime Day ever. LeBron James headlines the event’s national ad campaign and is also debuting his grooming brand, The Shop, now available exclusively on Amazon.
Early access has already begun, featuring:
- Up to 30% off Amazon’s own brands
- New daily “Today’s Big Deals” drops on popular products from Samsung, Levi’s, Kiehl’s, and more
- Limited-time promotions with partners like Grubhub, BP, Avis, and Carnival Cruises
What You Can Expect:
- Massive savings on Amazon’s top devices like Fire TVs, Echo speakers, Kindles, Ring doorbells, and Blink cameras
- Lowest prices of the year from brands like Sony, Dyson, Living Proof, and rising stars such as Tarte Cosmetics and Unwell Hydration
- Exclusive perks for Prime members, including early shopping access, shopping credits, and up to $200 in Amazon gift cards with eligible credit card approvals
Early Deals Already Live:
- Save $10 on Grubhub+ orders over $20 with code PRIME10
- Fuel savings: $1 off per gallon at 7,500+ BP, Amoco, and AMPC stations
- Up to 30% off Amazon Basics and Amazon Essentials
- Up to 30% off Avis car rentals plus 10% cashback as an Amazon gift card
- Cruises from $80/day and 10% off select hotels via Visit Myrtle Beach
Who Can Shop Prime Day Deals?
Prime Day is exclusive to Amazon Prime members. If you’re not already a member, you can sign up for a 30-day free trial. Students aged 18–24 can get six months free and pay only $7.49/month after.
How to Maximize Savings:
- Apply for the Prime Visa to get a $200 gift card instantly upon approval
- Use your card to earn 10% back on exclusive deals and 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods
- Shop select small businesses for early deals through July 6
